The Gift of Fire
“The Gift of Fire” is a captivating fashion editorial and short film. The goal of this project is to ignite the fiery spirit of rebellion and awaken the rebel from within. It is a story about inner conflict. Inspired by the story of Prometheus, who defied the gods to bring fire to humanity. This project empowers individuals to confront their internal struggles and challenge the status quo. The fashion editorial showcases visually striking ensembles that showcase the dichotomy between rebellion (Prometheus) and conformity (Zeus), symbolizing the eternal struggle between the two.
Skills:
Adobe Premiere Pro
Photography
Copy writing
Videography
Pre-Production
Adobe Photoshop
Writing
Deliverables:
1 Minute conceptual video
1 Magazine layout
Zeus
In the campaign, the character representing Zeus exudes an aura of authority and power through a meticulously crafted style. Embracing the darker side of Zeus's nature, their wardrobe revolves around a palette of deep, brooding colors, reflecting their tyrannical disposition. The character dons a corset, symbolizing both control and dominance, emphasizing their desire to tightly hold their reign over Olympus. Complementing this is a pantsuit, featuring straight edges and sharp lines, mirroring Zeus's black-and-white thinking, where shades of gray find no place. This visually manifests the oppressive forces that permeate their rule, creating an unmistakable impression of strength and authority.
Prometheus Styling
Prometheus's styling in the campaign reflects its multifaceted nature, androgyny, and rebellious spirit. Styled in a long, avant-garde grey dress crafted from pearlescent fabric, Prometheus's outfit is a visual representation of their free-thinking and enlightened mindset. The dress symbolizes their embrace of individuality and challenges the established norms. To further enhance their enigmatic presence, Prometheus wears a grand headdress, adding a touch of grandeur and mystique to their appearance. The cuffs on the dress represent justice, emphasizing Prometheus's unwavering commitment to fighting against oppressive forces. This styling choice challenges the established norms and inspires others to question societal limitations, making Prometheus a symbol of freedom, enlightenment, and the pursuit of a more progressive future.
This unconventional fashion choice is a direct threat to Zeus, as it represents the spirit of resistance and a catalyst for liberation and progress. Prometheus's striking ensemble serves as an inspiration to others, encouraging them to question societal limitations and strive for freedom and enlightenment.
Art Director: Mei de Paula
Collaborators: Stuart Nunn, Earl Godfrey
Talent: Daya Lee
Graphic Design: Mei de Paula
Photography: Mei de Paula
Film: Mei de Paula